The Local Founders Spotlight · Mulberry, Dacula, Braselton, and Hoschton

Own Your Category Before Your Competitor Does.

One oversized 12"x 9" postcard, mailed every month to the same ~5,000 nearby homes, with 15 category-exclusive ad blocks per market. One roofer. One dentist. One HVAC. You can reserve 1 block (3.75" × 2.5") for a standard ad or combine up to 4 blocks (2×2) for a larger ad. Mailed monthly, not a one-time drop.

FOUNDERS CLUB · THROUGH JULY 31

$295/month$395/monthBilled monthly per block, cancel anytime. Locked rate for life until you cancel. Standard $395/month per block is for customers who come after July 31.

FOUNDERS CLUB BLOCKS…

Claim your category See open blocks

Not ready to reserve? Get the full breakdown by email.

A real Local Spotlight postcard, oversized 12 by 9 inches, mailed every month to about 5,000 homes

One per category

THE FOUNDERS CLUB

Four bonuses only Founders get.

Limited to the first 30 Founders ad blocks total across both markets (15 per market). After July 31, the Founders rate, these first-issue bonuses, and the Crickets Guarantee all go away — regardless of how many blocks remain.

$100/mo value
The Founders Club (rate lock)
Keep the $295/mo Founders rate for as long as you run consecutively. There's no fixed term and no countdown. Skip a month and you forfeit the rate permanently.
$200 value · first issue
The 7-Day Triple Reach Bonus
Within 7 days of your drop, I feature your ad on my Facebook page, the local community Facebook groups I started, and Instagram.
$500 value · first issue
The 45-Day Fix-It Audit
45+ days after your drop, Joe personally reviews your call, text, scan, and form data and gives you specific recommendations for the next issue.
Founders only
The Crickets Guarantee
First issue only. If zero calls, texts, QR scans, or form submissions come in during the 30 days after your first card lands in mailboxes, we apply a full credit to a future monthly payment so a later issue runs free. Founders Club members only.

How it works

Four steps. Same cycle, every month.

Local Spotlight mails every month. Here is exactly what happens each cycle, from reservation to results.

Current cycle

Reserve by July 31, 2026 → land in mailboxes early September 2026

Dates shown are for the upcoming cycle based on today. Because Local Spotlight is a monthly subscription, this cycle repeats every month you stay reserved.

Why this exists

Three reasons Local Spotlight works when other local marketing doesn't.

You're tired of marketing that asks you to just trust it.
Every ad gets its own tracked number, QR code, and results report, so you're reading your own call log, not taking my word for it. If zero calls, texts, scans, or form fills come in during the 30 days after your first card lands in mailboxes, we apply a credit to a future monthly payment so a later issue runs free.
You don't have time to be a marketer.
Send me a screenshot, a business card photo, even a picture off your Facebook page, and I'll build your ad myself. Answer three questions, approve one proof, done. Missed calls still get recorded voicemails and directly sent to you.
A shared card only works with one business per category.
Open a typical mailer and you'll find three competitors on the same page. Local Spotlight caps every category at one business, ever. If a slip-up of mine ever puts a competitor of yours anyway, that issue is free.

What's included

Three core components. One flat monthly price.

$500 value
The Local Spotlight Postcard
Oversized 12"x9", full-color, category-exclusive ad blocks on premium 14pt gloss cardstock, delivered via USPS EDDM to ~5,000 targeted homes every month. Reserve 1 block for a standard ad or combine multiple blocks for a larger ad. Includes Fridge-Worthy Content: emergency numbers, local events, school schedules, seasonal checklists, and a mini monthly calendar.
$150 value
Lead Tracking System
Dedicated call and text forwarding number, unique QR code, exclusive promo code (if you're running one). QR leads to a landing page Joe builds; form leads email you instantly. Calls forward to your own phone, calls and voicemails are recorded, missed-call alerts, and a full results report after every issue.
$500 value
Done-For-You Ad Creation
3-question intake, full design from whatever you send (screenshot, business card photo, Facebook profile pic), one round of revision. Zero design skill required on your end.

Stacked value (components + Founders bonuses)

$1,950

You pay$295/mo$395/mo

Founders rate through July 31 (~6.5x return). Standard $395/mo after (~5x).

The 3 Guarantees

Three promises. All in writing.

The 60-Day Drop Guarantee
Your card is printed and handed to USPS within 60 days of payment. If we miss that window, you get a full refund. No fine print.
The One Seat at the Table Guarantee
Category exclusivity, enforced. If a competitor in your category ever ends up on the same card as you, that issue is free.
The Screen Door Guarantee
No minimum term. Cancel anytime before your next charge and future billing stops. Any issue already in production stays paid for and still ships.

Ad sizes

One block is 3.75" wide by 2.5" tall.

Every ad on the card starts from that single block. You can reserve just one, or combine blocks into a bigger ad. Four size options are available — the largest is a 2 × 2 (4 blocks). All previews below are drawn to the same scale so you can compare true physical size.

1 × 11 block

Standard single block

3.75" × 2.5"

2 × 12 blocks

Double-wide banner

7.5" × 2.5"

1 × 22 blocks

Double-tall skyscraper

3.75" × 5"

2 × 24 blocks

Quad square (largest)

7.5" × 5"

Previews are drawn to the same scale. Actual printed sizes are exact.

Live Spot Map

Pick your market. See which categories are still open.

15 category-exclusive ad blocks per market. Click a region on the map or use the toggle. Green means the category is still open. Reserve 1 block for a standard ad or combine blocks for a larger ad.

THE FOUNDERS CLUB

Both markets combined

…

Only 30 Founders Club blocks exist, ever, across both markets. After they're gone or after July 31, the $395 standard rate per block applies.

Loading map…

Mulberry & Dacula

Braselton & Hoschton

Do the math

What one drop could return.

Move the sliders to match your business. Numbers assume 50 QR scans per drop and 60% of scanners contacting you. Real results vary.

Average job value$400

Close rate on inbound calls30%

Est. inbound calls

Est. jobs closed

Est. revenue

$3,600

Return on ad spend

1,120%

Based on $295/month Founders rate. Estimates only. QR scans and close rates vary by category and offer.

Pricing

$295/month$395/monthBilled monthly. Cancel anytime.

This is a monthly postcard subscription billed per ad block, not a one-time purchase. Reserve 1 block or combine multiple blocks to configure your ad size. A new card mails to the same ~5,000 homes every month you stay active.

Value stack

Local Spotlight Postcard$500
Lead Tracking System$150
Done-For-You Ad Creation$500
Founders Club rate lock$100/mo
7-Day Triple Reach Bonus$200
45-Day Fix-It Audit$500

Total value$1,950

You pay a fraction of stacked value.

FOUNDERS RATE · THROUGH JULY 31

$395/month standard

$295/month

Billed monthly per block as a recurring subscription. Cancel anytime.

Market Stacker discount

Run ads on both of our markets and every block you have gets 10% off. The discount is based on how many markets you're active on, not how many blocks are on one card.

1 market (any ad size): $295/month per block
2 markets: 10% off every block

A single ad on one market — even a 2×2 — does not qualify. The discount only kicks in once you're running on both cards.

After July 31 the standard rate is $395/month per block.

Claim your category

Cancel anytime before your next charge (Screen Door Guarantee). Issues already paid for still ship.

The owner

Hi, my name is Joe!

I started Porchline Media because of my passion for supporting local businesses and engaging with the local community. I'm 24, married to my beautiful wife, and a soon to be father. I live in the local area. My mission is to bring affordable direct mail marketing to small business owners trying to find new customers, who otherwise would not be seen in mailboxes because of high direct mail costs for solo advertisers. — Joe Johnson, Porchline Media LLC, Owner

A real Local Spotlight postcard mailed to homes in Braselton and Hoschton — Here is a real Local Spotlight card.

Free guide

The Offer Formula: the exact offer that gets local leads

Most local business owners guess at what to put on an ad. This free guide gives you a tested formula for writing the offer that actually gets people to call, click, or walk in. No filler, no theory.

✓The Offer Formula Guide — full walkthrough with examples
✓The Offer Formula Checklist — one-page cheat sheet you can keep on your desk

Built for local small business owners. Both PDFs land in your inbox in seconds.

Preview of The Offer Formula free guide PDF

FAQ

Fourteen honest answers.

Digital ads compete with hundreds of other ads for a few seconds of attention on a small screen. A 12x9 postcard lands physically in the home, gets picked up, and often ends up on the fridge because the back side is Fridge-Worthy Content (emergency numbers, school schedules, local events). It's a different job than digital ads, not a replacement.